Different seasons require different types of tires. Many manufacturers sell vehicles with all-season tires that are suitable for most conditions. However, if your vehicle arrived with performance summer tires you should invest in a set of snow tires for safety in the bad weather. Some drivers with all-season rubber may also fit snows for added security.
How does one find correct snow tires?
No tire is perfect, as extra competence in one category often means compromise in another. For example, a tire that is great in snow may be so-so on dry pavement and average in the rain. Try to find reviews on a tire to determine if it meets your criteria.
Other advice:
Always be sure to maintain the proper inflation for safety, performance and longevity.
Buy four matching tires, for the most part. Some rear-wheel-drive cars can get by with just rear snows, but front-wheel-drive cars should never have snows up front and non-snows out back. The inconsistency in grip during braking can cause the tail end to slide out of the driver's control. All-wheel-drive vehicles require four tires as well.
When purchasing a set of snow tires try to pick up an extra set of wheels on which the rubber can be mounted. Not having to mount/dismount tires each season saves time and maximizes tire life. Often your dealer will sell a reasonably priced set of steel wheel to match the snow tires.